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Home Community In Need

The Power of Telemundo — and Why Their Presence in Hillsboro Matters

Millions Of TV Viewers And Billions Of Social Media Views, Our Story Has Now Gone Worldwide

dirkknudsen@gmail.combydirkknudsen@gmail.com
November 18, 2025
in Community In Need, City Council, Featured Story, Government, Our Town, Outstanding People
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Encuentre la versión en español de este artículo a continuación.

What happened in Hillsboro the last few weeks did not stay in Hillsboro. When Telemundo — one of the largest and most trusted Spanish-language news networks on the planet — contacted me from their Miami headquarters on Friday, I wasn’t sure what to expect. They had seen the story of Manny Chávez, and like millions of others, they had seen the viral video. Manny’s courage had already captured the world’s attention. But once we spoke and they understood the full scope of what was unfolding here, they made a decision: they would send a team across the country to tell Hillsboro’s story.

Everything shifted the moment their award-winning national journalists from Noticias Telemundo, led by anchor Julio Vaqueiro, arrived. Their cameras, their questions, and their presence transformed a local emergency into a global narrative. Consider that the same team just interviewed Mayor Zohran Mamdami in New York and Presidential candidate Gavin Newsom before coming to Hillsboro.

 

View this post on Instagram

 

A post shared by Julio Vaqueiro (@julio_vaqueiro)

Telemundo may not claim the title of the single largest Spanish-language network in the world. Still, it is unquestionably one of the most influential and reaches two times more households than CNN and about 40% of Fox News— a media powerhouse capable of shaping opinion across borders. And their reporting this week was made stronger by having someone on the ground who could help them see what was happening up close.

As I walked with their team through neighborhoods, introduced them to families, and shared the context of these enforcement actions, it was impossible to miss the seriousness with which they approached each story. They listened carefully. They asked hard, necessary questions. And they treated everyone they met — from Manny to Víctor Cruz to the families still living in fear — with profound respect.

 

View this post on Instagram

 

A post shared by Noticias Telemundo (@noticiastelemundo)

Telemundo is not just another media outlet.
Its journalists stand at the crossroads of language, culture, and justice. Their nightly broadcasts reach millions of households across the United States, and audiences in Latin America, Spain, and immigrant communities worldwide consume their digital content. This is a network with the power to lift a story off the ground and carry it into living rooms from Los Angeles to Lima, from Houston to Honduras. Julio Vaqueiro, anchor for Noticias Telemundo, and his team recently won the prestigious 2025 Walter Cronkite Award for Excellence in Political Journalism. That award isn’t just a badge of honor — it’s a promise that the truth will be told with courage, clarity, and compassion.

Telemundo is among the top-tier global Spanish-language networks, boasting a reach into tens of millions of Hispanic viewers monthly in the U.S., plus a distribution footprint in over 100 countries. Because of that scale — especially in the U.S. Hispanic market — their decision to cover Hillsboro’s immigrant-enforcement stories sends a clear message: this is not a niche story, it is being broadcast to an audience that spans continents.

For all of our families terrorized by ICE enforcement in Washington County, coverage is a lifeline.   It proves they are not invisible. It proves their pain is not isolated. It proves that what is happening to them is part of a much larger national reckoning over power, race, and policy.

Telemundo’s involvement matters for another reason:
They speak directly to the community that is suffering.

A Spanish-language network doesn’t just translate words — it translates experience. It gives immigrant families the dignity of being heard in their own voice, on their own terms. It reaches mothers who keep the TV on in the kitchen. It reaches farmworkers who stream news on their phones after a shift. It reaches grandparents who may never step inside City Hall but watch every night, hoping for reassurance that someone out there sees what is happening.

Victor Cruz and his wife, Maria (left) stand resolute with Telmundo Anchor Julio Vaqueiro

And now, the world is seeing Hillsboro, Oregon, as it is today.

Telemundo’s coverage will ripple far beyond tonight’s broadcast. It will shape conversations in living rooms, in churches, in state capitols, and in Washington, D.C. It will challenge assumptions and open hearts. It will force people who have never heard of Hillsboro to confront the human cost of immigration enforcement carried out in the shadows.

For our community — shaken, fearful, and exhausted — the arrival of these journalists is a rare moment of hope. It means the story can no longer be contained by silence or spun by official press releases. It means accountability has arrived with bright lights, fluent Spanish, and the trust of millions.

And for Manny, for Víctor, and for every family caught in this storm… it means the world is finally watching.

Here is the fantastic segment with Manny Chavez

Watch this absolutly heart wrenching interview with Victor Cruz


Watch the interview with Hillsboro City Councilor Cristian Salgado – great job by him.

 


Versión en Español

Lo que ocurrió esta semana en Hillsboro no se quedó en Hillsboro. Cuando Telemundo — una de las cadenas de noticias en español más grandes y confiables del planeta — se comunicó conmigo desde sus oficinas centrales en Miami el viernes, no sabía qué pensar. Habían visto la historia de Manny Chávez, y como millones de personas, también habían visto el video viral. El valor de Manny ya había despertado el interés del mundo. Pero después de hablar conmigo y comprender la magnitud de lo que estaba ocurriendo aquí, tomaron una decisión: enviarían un equipo desde Miami para contar nuestra historia.

Todo cambió en el momento en que llegaron los periodistas nacionales de Noticias Telemundo, ganadores de premios y liderados por el reconocido presentador Julio Vaqueiro. Sus cámaras, sus preguntas y su presencia transformaron una crisis local en un relato global.

Telemundo puede que no reclame el título de ser la cadena en español más grande del mundo, pero sí es indiscutiblemente una de las más influyentes — un gigante mediático con la capacidad de moldear la opinión pública a través de fronteras. Y su cobertura esta semana se fortaleció al contar con alguien en el terreno que pudiera guiarlos hacia el corazón de lo que está sucediendo aquí.

Mientras recorría los vecindarios con su equipo, los conectaba con familias y compartía el contexto de estas acciones de cumplimiento, quedó claro lo en serio que se toman su responsabilidad. Llegaron preparados. Escucharon con atención. Hicieron las preguntas difíciles. Y trataron a cada residente — desde Manny hasta Víctor Cruz y todas las familias que aún viven con miedo — con una empatía y un respeto profundos.

Gracias al alcance de Telemundo, esta historia ya no vive en las sombras. Ahora se está transmitiendo a salas y hogares en todo el país y mucho más allá, abriendo ojos y corazones a lo que la comunidad inmigrante de Hillsboro está soportando. Para Manny, para Víctor y para tantos otros, esto significa algo raro y poderoso:

el mundo finalmente los está viendo.

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Tags: Cristian SalgadoManny ChavezTelemundoVictor Cruz
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dirkknudsen@gmail.com

dirkknudsen@gmail.com

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Comments 3

  1. Jason Flint says:
    9 months ago

    Not only part of the NBCUniversal family, but a rapidly growing portion of the portfolio.

    It airs the Spanish-Language broadcasts of the Super Bowl, English Premier League, and USMNT matches. If you’re watching El Clasico at one of the bars or restaurants in town, you’re doing so on Telemundo.

    And for news in this country, it’s one of the few outlets seeing growth. From their end-of-2024 presser:

    “Noticias Telemundo is the only 6:30 PM broadcast evening news program, regardless of language, with audience growth among total viewers vs. 2023, up +8% (957,000 vs. 887,000).
    Telemundo ranked #1 on Spanish-language TV during Noticias election coverage of both presidential debates and party conventions among total viewers.
    Noticias Telemundo also showed up strong during this election day, where the 6:30 PM news hour had unprecedented engagement via the Telemundo App – and captured over 50 million engagements – a 198% increase from 2020 – making it the highest engagement for a Presidential election in Telemundo’s history.
    Additionally, Telemundo is the only Spanish-language network with total viewers growth for afternoon and late-night newscasts. Mediodía viewership grew +17% (450,000 vs. 383,000) compared to 2023 while En la Noche is up +11% (431,000 vs. 389,000).”

    There is a difference between writing stories about a community and actually covering a community: Being on the streets, speaking the language, being a trusted news source, delivering that news with necessary perspective. Telemundo has been doing so for decades, and I can remember them being based in Fort Lee and kicking our English-language newspaper’s ass on stories in our backyard before our editors figured out that El Nuevo Hudson wasn’t just our neighbor in the building, but home to our colleagues in the street.

    If you’re a public official and the idea of CNN, Fox News, NBC, ABC, CBS, BBC, etc. crews in your city covering law enforcement’s treatment of your citizens makes you nervous, you should take Telemundo and Univision’s presence just as seriously.

    Reply
    • dirkknudsen@gmail.com says:
      9 months ago

      Thank you, Jason. I totally agree. The one thing coming out of this situation is that it has the potential to galvanize and bring closer the Hispanic/Latino community and those who support them. This could turn into political action and votes. This story in places like Hillsboro can hopefully change votes in the future. That segment of the votiing population is big enough to alter the outcome of National elections too.

      For me this was an eye opener to see the amount of money and time spent to bring them here. Julio is the real deal and now is featured on Dateline and other major shows. I realized how many thousands of people just here in our community who do not speak Enlglish will see this National star here telling the story from their perspective. That has to help them feel seen. I hope it does- and for my part I am glad I was able to help get them out here.

      Reply
  2. Charolyn Concepcion says:
    9 months ago

    Wonderful Dirk, thank-you again and your time to both get the ball rolling and facilitate this thrilling continued exposure. —— and Jason for your further details.

    Reply

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